When Beverage giant Genesee Brewing wanted to expand their merchandise line I helped drive the creative team to come up with several concepts. This particular design I crafted to emulate a late 70’s pin they had in their museum to bring a little bit of a patriotic theme to their gear. Other examples feature ideas taken from old advertisements and magazine clippings in the Brewing Museum.
Created at PSP Unlimited Ithaca, NY
2 Spot colors on various color garments